The Real Biz Life Chronicles dives deep into the unfiltered realities of entrepreneurship. Hosted by Tracy Fryer, Director of Design Studio Perth, this podcast brings you real conversations with business owners who share the raw truth about building a thriving business and leading with distinction.
Direct. Candid. The real insights and inspiration you need to grow confidently and show mediocrity the middle finger.
EPISODE 64
Paul Claessen Consulting
Success is never a straight path—and Paul Claessen’s story proves it. From running a Pizza Hut at just 17 years old to becoming the founder of Paul Claessen Consulting, Paul has lived through failures, triumphs, and countless lessons that shaped him into the leader he is today.
In this powerful conversation, Paul opens up about the highs and lows of business, the mentorship that shaped him, and how failure became his greatest teacher. Growing up in a family of educators, he was deeply influenced by his grandmothers, who instilled in him values of resilience, self-belief, and responsibility. Today, those same values guide his work as a business advisor, helping leaders navigate challenges and unlock growth.
EPISODE 127
Hein Wagner Academy
What if the thing that limits you isn’t your circumstance but the story you’ve been telling yourself about what’s possible?
Hein Wagner was born blind. Yet he’s run the Antarctica Marathon, sailed the Cape to Rio, broken the World Blind Land Speed Record twice, and built a global career teaching people how to turn obstacles into opportunities. Hein Wagner is an international keynote speaker, adventurer, blind ultra-athlete and global ambassador for disability inclusion.
In this episode, we explore what fear really is, how we respond to the unknown, and why the greatest barriers in business and life often have nothing to do with resources or talent and everything to do with belief.
Most business owners start a business because they have a passion. Very few start with the systems to grow it.
Does your brand look different everywhere people see it? Does the message change depending on who wrote it that day? And what is that costing you in work you never hear about?
At Design Studio Perth we help you grow with confidence. We build the brand, then we build the systems that carry that brand to market, so you get seen, land your next client, and reach the goals you set out at the very start of your business journey.
We meet you where you are at. Our team of creative specialists works alongside you at every step, from Brand Discovery and strategy through to lead generation and a marketing plan you can actually run.
If you have been listening to the show and thinking your own brand could do with this conversation, start with a Brand Discovery. We work out what your business really stands for, who you are for, and where your brand is costing you work. You leave knowing what your brand needs to say and what to fix first.
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