Hosted by Tracy Fryer
Hosted by Tracy Fryer
EPISODE 161
Equitas Mortgage and Finance
Reece Sacino is a Perth-based mortgage broker and the founder of Equitas Mortgage and Finance. In 2025 he settled a record $160 million in loans, ranking among the top 10 brokers in Western Australia. He describes himself as a finance psychologist, spending most of his time coaching clients through the stress and misinformation around the biggest financial decisions of their lives.
In this conversation, we get into why he'll tell a first-home buyer they're not ready even though he only gets paid when a loan settles, why the lowest interest rate isn’t necessarily the best deal, and the circumstances where renting genuinely beats buying. We also go well off the property script into meditation and stoicism, whether we actually have free will, the moment hiring his first staff changed everything, and his admission that hitting $160 million wasn't the finish line he thought it would be.
EPISODE 160
The Resource Podcas
Becky Felstead is a workplace culture advisor, keynote speaker, and host of the Resource Podcast. Drawing on years inside the mining industry and her own lived experience, she helps organisations see that people, profit, and culture are all the same conversation. She delivers keynotes and workshop series on mental health, resilience, and speak-up culture, and works as a people and culture consultant, helping leaders make sense of their people data before the gaps show up as turnover, conflict, and lost trust.
In this conversation we get into why lecturing a room about being "part of the problem" falls completely flat, the turning point when she understood that the people she'd been blaming felt just as invisible as anyone, and a skill hardly anyone talks about - reading the room to know when staying quiet is the smarter move.
EPISODE 159
DUBBEL
Coach Macka is an elite endurance athlete and entrepreneur, and the founder of DUBBEL, a tailored health and fitness system designed to help anybody reach their goals by connecting regular people with elite athletes and exercise scientists. His mission is to inspire his community to pursue the best version of themselves, and he leads from the front: an accomplished long-distance runner, in 2025 he ran the 1,000km Bibbulmun Track from Albany to Perth in under nine days.
In this conversation, we get into why more training won't fix your fitness if the "other 23 hours" are a mess, how he builds trust by letting people see the failures, why he frames luck as the intersection of opportunity and preparation, and the admission that this relentlessly independent founder still can't quite bring himself to ask for help.
EPISODE 158
Procopio Legal
Marcus Procopio is the Director and Public Notary at Procopio Legal, where more than two decades in the law have earned him a name for advice that's practical, affordable and focused on getting a result. His work spans a wide field - contracts, business and commercial matters, negotiation and dispute resolution, property and commercial acquisitions, and family law.
We get into why nobody actually understands "the system" until it's too late, the difference between prevention and cure, the divorce statistics that get worse with every remarriage, why you shouldn't invite the law into your private life on day one, what a homemaker of 30 years is really entitled to, and a 12-year property mistake that will make you check your own filing cabinet. Direct, precise, and genuinely on your side.
EPISODE 157
3D Wealth
Andreas Kettemann, the founder of 3D Wealth, is back, and this time the man behind our most downloaded audio episode isn't here to talk theory. He's here to tell you where wealth actually starts: the first decision, the order of moves, what he'd do if he was starting from zero.
In this one, we get into lifestyle creep and the brand new car that always comes first, what a broke high earner looks like up close, why "I'll catch up later" is the most expensive lie in personal finance, the five-year hole every business owner falls into - and the one boring habit Andreas wants every listener to start the second this episode ends.
EPISODE 156
Touchpoint Sales Consulting
Dave is the founder of Touchpoint Sales Consulting, where he helps small business owners fix the sales process problems they often mistake for marketing problems. Using his "From Prospects to Profits" framework, he builds customer journeys rooted in trust, clarity, and ease. His philosophy is simple: be memorable, and make every customer interaction a positive touch point.
In this conversation, we get into why more leads won't fix a sales problem, the "messy middle" most business owners ignore, the tiny touch points that win or lose the sale, how to make customers feel safe instead of stupid, and why taking full responsibility for failure is one of the best gifts you can give yourself.
EPISODE 155
Design Studio Perth
Mav is the Operations Manager at Design Studio Perth and The Real Biz Life Chronicles, the reason our team runs like a machine. After leaving a fifteen-year corporate career, she embraced a new path as a virtual assistant, learning an entirely new way of working before growing into her role as Operations Manager.
In this conversation, we get into what it actually takes to hand your business to someone else, why Mav believes resourcefulness beats technical skill every time, how AI is reshaping the virtual assistant role, and the exact signs a business owner should watch for when they know they need their own Mavic.
EPISODE 154
Azolla
In this conversation, we talk about the thing every business owner is quietly wrestling with right now: the impact of AI on how we work and how we lead. I sat down with Marion Burchell, the Managing Director of Azolla, a Perth based management consulting firm that advises governments and organisations on operational excellence, change, leadership and systems.
Marion spent twenty years in the public sector and a stint with one of the big four before backing herself and starting Azolla during COVID. In this conversation, we talk about the thing every business owner is quietly wrestling with right now: the impact of AI on how we work and how we lead.
EPISODE 153
Design Studio Perth
Kerrin Watson-Smith is the founder of Chi-Me, a mental fitness framework built around self-esteem, clarity of goals, social connection and wellness. A three time Comrades runner and Ironman finisher, she believes the mind should be trained with the same intention as the body. She lives, coaches and runs in Perth.
We talk about why we train the body but expect the mind to just cope, why small steps beat grand resolutions, why stopping can be more disciplined than pushing through, the three word mantra that carried her through her first Ironman, and the year of training she lost to a torn calf two weeks out. If you are somewhere in the boring middle right now, start here.
EPISODE 152
Design Studio Perth
Sian Lindeque is a social media manager with degrees in public relations and international relations. She found her way into social media in her final year of university running the personal pages of the businesswomen behind a well-known reality series.
Sian explains the difference between a business that just posts and one that genuinely builds trust, the metrics that matter far more than likes and followers, and how long it really takes before social media starts working. We also get into where all of this is heading as AI reshapes the feed.
EPISODE 151
Tristanpierce Landscape Architects
Tristan Peirce has spent more than twenty years designing gardens across Perth. Tristan is the founder and principal of Tristan Peirce Landscape Architects.
After completing his Bachelor of Landscape Architecture at UWA and spending eleven years at Tim Davies Landscaping as Principal Landscape Architect, he started his own studio in 2018 with a single belief: great outcomes come from collaboration, strong technical knowledge, and a shared commitment to design excellence. As he puts it, it is like the shark that stops swimming.
EPISODE 149
Paul Claessen Consulting
Hammers do not build houses. It is the line from Paul Claessen that reframes how to use AI entirely.
AI is the hammer, not the architect. Paul, a business coach with a background in software engineering, walks through the order most people get backwards. You architect what you are trying to achieve, you engineer it, you plan it, and only then do you let AI do the building. Start with AI and you are asking the hammer to design the house. Do the thinking first and the output changes completely.
EPISODE 148
AussieOS
Sue Pember is the Founder and Managing Director of AussieOS, a relocation and destination services company. She is a qualified business coach, mentor, and advisor who supports entrepreneurs in building sustainable businesses while understanding how different thinking styles, including ADHD, can become competitive advantages rather than obstacles.
After being diagnosed with ADHD in 2017, she realized that many of the qualities she once viewed as weaknesses—thinking quickly, reading people, adapting under pressure, and solving problems creatively—were actually the strengths that helped her build a thriving business.
EPISODE 147
Strategic HR Australia
Elisia Coetzee is a Human Resources and Industrial Relations specialist with over 26 years' experience. Elisia has spent the past 13 years consulting across a broad range of industries, with work focused on practical workforce strategy, employee relations, compliance, restructures and leadership development.
That same principle sits underneath the thing Elisia sees behind most business problems: avoidance. When a client asks her to bend the advice to suit what is convenient, she gives the same answer every time and is willing to walk away from the engagement rather than put her name to advice that is wrong.
EPISODE 146
Summit Wellness
Samantha Elder is a physiotherapist and founder of Summit Wellness, a developing wellness practice in Mount Lawley, Perth, focused on physiotherapy and clinical Pilates. She has worked across hospital systems in Australia, Japan and Singapore.
We covered the excuses business owners use to avoid moving their bodies, why your pain is almost never just physical, what the biopsychosocial model actually means for how you show up every day, and what it looks like to reach the fork in the road and choose the harder, braver path.
EPISODE 145
KHT Accounting & Wealth
Ben is the founder of KHT Accounting & Wealth, a Perth accounting and wealth firm with a team of 20 serving business owners across the country. Ben Elliott helps Australian business owners make more profit, pay less tax and build long-term wealth.
An accountant for over 20 years, he started, like many business owners, as a technician, before painfully learning the skills required to run a business. We talk about why most owners get the order backwards, chasing less tax instead of more profit, and what shifts when you understand what your business is actually worth.
EPISODE 144
Aden Date
Aden Date is a Perth-based performing artist, consultant, trainer and business owner. He helps scientific, technical and clinical teams communicate and collaborate better using play-based learning, cognitive science, and progressive work design. Aden's approach is grounded in the belief that work is more creative and impactful when we think of it like a game.
In this conversation, we unpack what most leaders miss when they treat play as the opposite of productivity, why intelligence itself can become the thing keeping smart business owners stuck, and what it actually costs a business when its people stop being curious.
EPISODE 143
Sales Geek Manchester
I sat down with David Mercado, founder of Sales Geek Manchester, and what struck me most was how openly he challenged the things we've all come to accept as good business decisions. He's spent over twenty years building sales teams inside some of the most demanding organisations in the world, and somewhere along the way, he stopped accepting the playbook everyone else was using.
David talked about having a stack of undeniable proof that says you are who you say you are. So much of what holds people back is as simple as imposter syndrome. In this episode, we talk about why so many businesses get sales wrong, what really separates the teams that grow from those that stall, and the surprising parallels between endurance sports and running a business.
EPISODE 142
Smartfix and Hypotential
Kane, founder and CEO of Smartfix and Hypotential, built one of Australia's largest residential multi-trade services companies from a single ute and $40,000 in year one. By 33, he was running a business turning over $30.7 million with 133 staff and a 4.7-star rating across 4,590 Google reviews.
And in early 2025, it almost took everything from him. Kane is open about the parts most founders never share. The decisions that nearly cost him his house. The four years he spent trying to fix a problem he should have cut sooner. The hiring mistakes that scaled with the company. And the one piece of advice Kane now gives every tradie he coaches.
EPISODE 141
Delmont Insurance Group
James Wilson is the Managing Director and Founder of Delmont Insurance Group, a boutique risk advisory firm supporting small and medium business owners across Australia. Built from the ground up five years ago, Delmont was founded on a single philosophy. Step into a client's business and protect it as if it were our own. James comes from a farming family, which shaped his deep respect for small business and owner-operated enterprises.
We unpacked the exact gaps that leave business owners exposed and the simple checks that close them before something goes wrong.
EPISODE 140
Beacham Group
Glenn is the Director of Beacham Group, a specialist technology recruitment and executive search firm based in Perth. Nearly 30 years into the industry, Glenn has become the trusted go-to for leaders of growing firms who need the right tech people in the right roles.
In this episode, he breaks down where hiring falls apart: a lack of clarity before the job ad goes out, and the post-interview high that tricks you into deciding too fast. Glenn also shares the nonverbal tells you can learn to read in any meeting, not just interviews, and the one question he asks every candidate that has nothing to do with their resume and everything to do with how they handle pressure when things go sideways.
EPISODE 139
Aden Date
Karen is a visionary author, publisher, TEDx speaker, and life philosopher. She holds an honorary doctorate in philosophy and is a certified Phase 2 coach with the Napoleon Hill Institute. She's founded three publishing companies, authored over 40 books, and created the Hear Us Roar Book and Docufilm Experience.
Karen opened up about the PTSD she carried in silence, the season when her daughter nearly died three times and everything she'd built almost collapsed. She just told the truth. What Karen said about the struggle before the breakthrough invigorated something in me that's still buzzing. She talked about how so many people retreat right before the thing they've been working towards is about to happen.
EPISODE 138
AU Profiling
Laki is a former military operator with multiple deployments to the Middle East. He moved to Perth with no plan and no safety net, and worked his way through the civil construction industry from operator to co-owner. Today, he runs AU Profiling, the company quietly keeping Western Australia's road networks from falling apart.
But the work Laki is most proud of happens off the tools. He coaches men, helping them regulate under pressure, break patterns of avoidance, and show up with clarity at work and at home. His tools are breathwork, NLP and hypnotherapy.
EPISODE 137
Cuppa Cartel
Vee Gunasegaran is the co-founder and self-proclaimed Don of Cuppa Cartel, Perth’s premium workplace hospitality company. A former cabin crew member, Vee left Emirates and moved to Perth, stepping straight into what looked like a similar lifestyle. We talked about what it really looks like when a business falls apart, what it costs emotionally, and what it takes to rebuild when you have no safety net and every reason to stop.
Vee couldn't work while waiting for his partner visa. There was a moment where Vee talked about getting a call asking if he could provide valet services. He had no idea what coffee valet meant in Perth. Walked into the meeting, asked the client to explain what they needed, and built the entire service around their answer. The CFO gave him one floor to prove himself. Within two weeks, they wanted him on all four.
EPISODE 136
Vanessa Vershaw Group
Vanessa is the founder and managing director of Vanessa Vershaw Group, a global practice blending psychology, neuroscience and human performance. She is an award-winning workplace psychologist, strategic advisor, high-performance coach and international speaker with over 20 years inside Fortune 100 companies, ASX-listed boardrooms, government bodies and founder-led businesses across the world.
She has written three books, including Unreasonable Ambition and The Sisterhood Paradox, and she was named a Telstra Businesswoman of the Year nominee. We talked about the difference between ambition that elevates and ambition that quietly destroys. In this conversation we explored what purpose actually is, and why most people have never done the work to find out.
EPISODE 135
Cody Group
Matthew Cody is the owner of Cody Group, a Perth-based premium branded merchandise company that has been quietly shaping how businesses show up and stay remembered for decades. Matthew grew up around his family's business, Olympia Publishing, spending school holidays unloading containers, checking freight labels, and learning what it actually takes to serve a client well.
By 13, he was in the warehouse. By 2016, after 17 years as an employee, he decided to purchase the business himself. A moment he describes as both the bravest and the craziest thing he's ever done. What followed was a complete reimagining, repositioning as a premium business, and a quiet, steadfast commitment to making products that don't end up in the bin.
EPISODE 134
Mechanical Rock
Hamish is the CEO and founder of Mechanical Rock, a Perth-based tech company that solves business problems with software. He’s also a shareholder and advisor across multiple businesses, a straight-talker on LinkedIn, and someone who holds opinions that have, by his own admission, followed him around.
In this episode, we throwback to the year that nearly broke him, what employee ownership actually looks like in practice, why he thinks secret job hunting is a form of deceit, and the quiet, personal version of success he works toward each and every day.
EPISODE 133
Paul Claessen Consulting
Paul Claessen is the founder of Paul Claessen Consulting, working with a select group of SME business owners and leaders in Perth. He runs a monthly Business Freedom Workshop and works with clients through his Ignite group programme and one-to-one advisory.
What I took away most from this episode was the reminder that running a business is genuinely difficult. Because you are doing something most people never attempt. This episode is for every business owner who has ever felt overwhelmed, under-supported, or quietly wondered if they are cut out for this. You are. And the good news is, you do not have to do it alone.
EPISODE 132
Sapien Experience
Darren Keegan is a decision scientist and strategic consultant whose work explores how humans and machines shape judgement. He has designed business simulations and executive education experiences for global organisations and now works at the forefront of AI-native consulting, helping leaders navigate complexity with greater awareness and clarity.
This conversation challenged many of the assumptions we make about rational leadership. We explored why intuition is always present, why data can quietly mislead us, and how bias, experience and emotion shape judgement long before a decision is executed.
EPISODE 131
Striide
Kate Molinari is the founder of Striide, a leadership development business focused on confidence, connection, and impact. With over 15 years’ experience leading high-performing teams, Kate now works with leaders, organisations, and schools to build practical, human leadership capability that actually works in the real world.
Kate has led teams inside some of Australia’s biggest media organisations, including Seven West Media and Nine Entertainment Co. But it wasn’t corporate success alone that shaped her leadership philosophy. Motherhood, IVF, tough feedback early in her career, and stepping away from a role she loved all forced her to rethink what real leadership actually demands. We talk about confidence without control, empathy without losing authority, and why the hardest conversations are often the most important ones.
EPISODE 130
Podcast Support Services
Laura McRae is a podcast consultant and manager who helps business owners launch and grow podcasts that support real business goals without the tech stress.
Laura is thoughtful, grounded, and refreshingly honest about what it really takes to show up when you’re naturally introverted, behind the scenes, and unsure you belong in the spotlight. Podcasting became her bridge. Not a stage for performance, but a place to practise being heard. We talk about finding your voice before confidence shows up, why podcasting is one of the most accessible platforms for business owners, and how imperfect action often creates the clarity we’re waiting for.
EPISODE 128
ToBe Advisory
Michael is the founder of ToBe Advisory, helping business owners build better businesses for people, planet, and profit through strategy, systems, and sustainability. He’s also a stand-up comedian who believes laughter makes the world lighter.
Michael didn’t build his business from a place of certainty. He built it from disruption. Job loss. Mental health struggles. A marriage breakdown. Then a conscious decision to start again, deliberately and differently. We talk about why humour is one of the most underrated leadership tools, how rejection on stage builds resilience in business, and why “good enough” is often the smartest move you can make..
EPISODE 127
Hein Wagner Academy
What if the thing that limits you isn’t your circumstance but the story you’ve been telling yourself about what’s possible?
Hein Wagner was born blind. Yet he’s run the Antarctica Marathon, sailed the Cape to Rio, broken the World Blind Land Speed Record twice, and built a global career teaching people how to turn obstacles into opportunities. Hein Wagner is an international keynote speaker, adventurer, blind ultra-athlete and global ambassador for disability inclusion. He is also the founder of the Hein Wagner Academy, providing accredited training and pathways to employment for visually impaired students.
In this episode, we explore what fear really is, how we respond to the unknown, and why the greatest barriers in business and life often have nothing to do with resources or talent and everything to do with belief.
EPISODE 126
The Personal House Chef
Jayson is the founder of The Personal House Chef, a bespoke in-home meal prep and private chef service trusted by busy families, professionals, and elite athletes across Perth. With over 20 years of international culinary experience, he brings restaurant-level quality into everyday homes, serving not just food, but relief, structure, and care.
Jayson has cooked all over the world, from cruise ships to island resorts, but today his mission is far more intimate. He helps families slow down, reconnect, and feel cared for… one meal at a time. And behind that service is a story of breakdown, rebuilding, and the moment he heard a voice say, “You’re not done yet.” This episode is about the heart behind the hustle. Masculinity with integrity. Purpose you can feel. And why the food we choose is a direct reflection of how seriously we take ourselves.
EPISODE 125
Beam Theory
Dr Nerma Tulic is a cosmetic dentist at Wellington Village Dental. She is the founder of Beam Theory, a next-generation teeth-whitening system designed to strengthen enamel first and whiten second.
Nerma has spent more than a decade transforming smiles and restoring confidence. Warm, composed and deeply committed to patient care, she’s the kind of dentist who remembers you’re a human being first. And when patients kept asking how she kept her own teeth so white, she created a science-led solution instead of offering shortcuts, Beam Theory was born from that intention. In this episode, we explore enamel health, whitening myths, the emotional side of dentistry and why preventative care should always come before aesthetics.
EPISODE 124
ALPiQ
Alpesh Shah is a Project Consultant, Operations Lead, and the founder of ALPiQ. With a background spanning law, dentistry, healthcare, operations, and business transformation, he brings a uniquely human-centred, emotionally intelligent approach to business performance and leadership.
He has navigated business collapse, divorce, financial rock bottom, and the slow, confronting work of redefining who he is without the armour. In this conversation, Alpesh opens up about the moments that cracked him open, the ones that rebuilt him, and the people who showed up when he had 30 dollars to his name. It is raw, unfiltered, and feels like a deep, meaningful conversation.
EPISODE 123
The Cut
For many business owners, staying the course feels like the only option. We push, we endure, and we convince ourselves we are trapped because stepping away feels unthinkable. Ben De Jonge knows that feeling intimately. After 15 years of building and leading The Cut, a respected Shopify agency, Ben realised the life he was in no longer matched the life he wanted. The pressure, the cognitive load, the side hustles and the 2am scaries were adding up.
Ben is a brand and growth strategist with extensive experience across advertising, digital and stakeholder engagement. After co-founding and running The Cut for 15 years, he now leads brand and growth at Dapth, helping organisations align digital strategy with meaningful impact.
EPISODE 121
SheSellsDigitals & Ludi
What does it take to start again when everything familiar disappears overnight? And how do you rebuild your identity, your confidence, and your voice, while learning to speak a new language and build a brand from scratch?
I sat down with Elena Istomina, marketer, creator, Miss Universe Australia WA finalist, meditation devotee, and the woman behind a 55K-strong online community, to unpack the courage, clarity, and mindset behind her reinvention. Elena is the founder of SheSellsDigitals in Perth and Ludi in Ukraine. She escaped the war in Ukraine, arrived in Australia with two suitcases and a dream, and rebuilt her life piece by piece. Her journey is about mindfulness, identity, presence, and soul that fuels unforgettable marketing.
EPISODE 120
Bright Tsar Studios
Seva is a Creative Director and co-founder of Bright Tsar Studios, a Perth-based production company helping businesses and thought leaders create high-quality podcasts and video content. A former schoolteacher turned online creator with over 1.6 million followers, he teaches brands how to leverage content strategy, AI, and storytelling to stay visible in an evolving digital world.
Sev’s story is one of relentless reinvention. He shares how injury setbacks led him from professional sport to personal training, photography, and ultimately, to creating a global digital footprint of over 1.6 million followers, without sacrificing his family or freedom.
EPISODE 119
Trang Nova
Trang Nova is an International Speaker and Speaking Coach for founders who want to speak with confident authority and be recognised as visible leaders in business and on stage. She left a ten-year relationship, bought a one-way ticket, and walked straight into the unknown. From a withdrawn introvert to an international speaking coach, Trang’s story is a reminder that your voice is your most powerful tool in negotiating what you want in this life.
We talk about identity, communication, and what it really takes to be perceived as successful. Trang shares how imposter syndrome is simply a sign you’re growing, why body language speaks louder than words, and the subtle shifts that turn nerves into influence.
EPISODE 118
AussieOS
Barbara is an international actress, producer & TV host known for Hello Darlink! and her global advocacy for storytelling as a force for good.
story is one of reinvention. Born in Poland and fluent in five languages, she was talent-spotted at just sixteen and went on to star in over 25 international films alongside actors like Jack Thompson and Malcolm McDowell. But when life in post-apartheid South Africa became unsafe, she left everything behind to start again in Perth. We talk about courage, identity, starting over, and what it means to live with intention.
EPISODE 117
Anna Hastie
Anna is a mindset coach, sound healer, and visibility mentor helping women integrate energy and action in business and life.
We unpacked the buzz around quantum leaping, the idea that you can collapse the space between where you are now and where you want to be. Anna brings a grounded, human take on what happens when your energy, beliefs, and actions finally align. From losing her car in a way that defied logic to finding herself “split between timelines,” Anna shares how these moments reshaped her understanding of business, identity, and success. Together, we explore the bridge between energy and strategy, the role of intuition in entrepreneurship, and how to stay aligned when everything around you starts to shift.
EPISODE 116
Cyber Node
Mathew Breuillac is the Managing Director of Cyber Node, an Australian cybersecurity firm specialising in high-quality manual penetration testing for clients across fintech, medtech, industrial, and IoT sectors. A former chemical engineer and risk specialist, he now combines industrial discipline with digital defence, helping businesses identify vulnerabilities before hackers do.
We explore the psychology of endurance in marathons, in entrepreneurship, and in managing risk when the stakes are high. We talk about why most leaders still underestimate cybersecurity, how trust is the missing layer in protection, and what happens when you push beyond limits, physical or professional.
EPISODE 115
1Recruit
Ruby Omrevjic and Zac Fogarty are the co-founders of 1Recruit, a recruitment agency that does things differently—combining strategy and instinct to help businesses find the right people faster, and helping candidates find roles that actually fit real life.
They started with a bold plan to bet on themselves. Six months without income, a kitchen-table office, and two people who refused to give up. Today, their agency is known for cutting through the corporate BS, bringing honesty and heart back into hiring, and redefining what partnership looks like in business and in life. We talk about the blurred lines between ambition and burnout, learning to fight fair, why working from home nearly broke them, and how assuming failure became the key to their success.
EPISODE 114
Purpose Advisory
Tristan is the founder of Purpose Advisory, where he guides purpose-driven entrepreneurs, families, and leaders toward financial and personal alignment. Known for his depth, empathy, and clarity, Tristan helps people rediscover their purpose through strategy, self-awareness, and conscious leadership.
Tristan and I dive into the depths of the past to better understand the creation of toxic masculinity, what healthy masculine leadership looks like, the role of emotional awareness in business, and how faith and intuition can coexist alongside structure and systems. He shares the raw truth about marriage, fatherhood, and rediscovering purpose when life feels heavy, as well as what it takes to lead with presence rather than pressure.
EPISODE 113
Electric Agency & GeneLife
Nick is the founder of Electric Agency and GeneLife, a health and wellness business blending marketing psychology with metabolic science. He’s a certified health coach, a lifelong communicator, and proof that discipline truly is freedom.
Nick had the career many dream of, big agency roles in London, global clients, and a life that ticked every “success” box. However, what Nick had done was trade his health for success. He was 118 kilos, exhausted, and living on autopilot until he realised that something needed to change. In this conversation, we explore what happens when ambition meets awareness. Nick opens up about losing 40 kilos, reprogramming his habits, and how he now applies his decades of marketing experience to help people market themselves better, through nutrition, mindset, and truth.
EPISODE 112
Workforce Wellness Coaching
Odhran is the founder of Workforce Wellness Coaching (formerly The Elite Executive), helping professionals enhance health and performance through data-driven coaching.
A sports scientist turned performance coach, who delivers metrics. From sleep tracking to stress data, his work proves that you can’t outperform poor health, no matter how sharp your business strategy is. In this episode, we share moments of feeling depleted in the name of achievement. How Odhran’s personal quest for a perfect physique nearly broke him, but made him realise the power of true discipline, self-awareness, and focus.
EPISODE 111
Tango IT Consulting in Perth
Ian Sloan didn’t plan to be an entrepreneur. From Safeway supermarkets in the UK to co-founding Tango IT Consulting in Perth, his path has been about curiosity, creativity, and quiet leadership. Today, he helps businesses de-risk tech investments while building a company rooted in values, independence, and guidance.
We talk about knowing when to walk away, why side ventures fuel creativity, and how to balance family, legacy, and leadership without losing yourself. If you’ve felt stuck, stretched thin, or ready to reset, hit the play button to hear it all for yourself.
EPISODE 110
Leeson Electrical Contracting & Silky Pear Energy
Founders of Leeson Electrical Contracting and Silky Pear Energy, serving WA’s Goldfields with trusted electrical and solar solutions.
In this episode, we talk about their history in its authentic truth. From building a relationship underground and working 12 hour shifts, to figuring out how to use their partnership and capabilities to build a life, business and family. Since then, Susan and Hayden Leeson, have founded Leeson Electrical and Silky Pear Energy. From the outside, it looks like success. From the inside, it’s long nights, high-fives to celebrat their wins, and constantly choosing to back each other. We talk about running two companies while raising kids, the loneliness of leadership, and the unglamorous truth of trade business life.
EPISODE 109
Go To Apps
What does it take to walk away from a profitable business, move interstate with no plan, no network, and a baby on the way, and still build something bigger?
Sean Smith has lived that story. Twice. From high school dropout to founder of Go To Apps, a digital agency serving clients nationwide, his journey spans mining, construction, sales, fitness, and tech. Every pivot was driven not by money, but by curiosity, growth, and happiness. In this episode we unpack Sean’s guiding principles that so many business owners could benefit from. We discuss risk, happiness, and why winning is no longer about beating others, but about becoming better than we were yesterday.
EPISODE 108
Westref Enviro
Jimmy McGregor is the founder and Managing Director of Westref Enviro. With a background in the laboratory and chemical manufacturing industries, he saw the urgent need for ethical, transparent, and sustainable solutions to hazardous waste. Known for his calm leadership and relentless curiosity, Jimmy is passionate about building culture as much as business.
Sam Chami is the Co-Founder and General Manager of Westref Enviro. With over 18 years of experience in the environmental and industrial sectors, he brings deep expertise in waste management, site remediation, and emergency response. Sam is recognised for his hands-on leadership style, focus on safety, and commitment to building teams that thrive.
EPISODE 107
FlyOnE
Korum is the founder of FlyOnE, pioneering sustainable electric aviation in Australia. He’s also the host of the podcast Just Wing It, where business and life are discussed thousands of feet in the air.
Korum didn’t set out to be a pioneer in aviation. After decades in retail and service, he sold his business and could have coasted. Instead, he risked everything, his time, energy, and capital, to launch FlyOnE, Australia’s first electric aviation company. Today, he’s leading an industry that barely exists yet, building the supply chains, fleets, and training programs that could change how the world moves. We talk about risk, resilience, self-doubt, and the kind of leadership it takes to pursue something most people call impossible.
EPISODE 106
Hanssen
Darren Linton is the Managing Director of Hanssen, with over 22 years of experience across construction, from labouring and tiling to logistics, site management, and executive leadership. Known for being grounded, driven, and visionary, he is passionate about training the next generation of leaders and building cultures where people thrive.
But Darren’s story isn’t just about buildings. It’s about mentorship, a bold program that employs ex-prisoners, and a leadership style grounded in calmness, vision, and honesty. In this conversation, he shares the loneliness of leadership, the pressure of carrying his stepdad Jerry Hansen’s legacy, and the courage to keep learning. His advice to “trust but verify” is a reminder every leader needs.
EPISODE 105
Design Studio Perth
Nigel Reid is the Director of Quash Soundproofing, a Perth-based company dedicated to creating quiet, human-centred environments where people can thrive. With deep experience in construction and over a decade in acoustic solutions, Nigel has become known for his care-driven leadership and passion for wellbeing. Beyond business, he finds peace fishing, playing padel, and travelling.
This episode is about much more than soundproofing. It’s about leadership, presence, mental health, and the environments we design for ourselves and others. Nigel shares why trusting his gut, building a team with care, and respecting silence as a tool for clarity has been central to his success.
EPISODE 103
The Good Life Approach
Donna Martin is a Women’s Empowerment Coach, Speaker, and Founder of The Good Life Approach. She helps women reconnect with who they are, shift their identity, and live a life by design, not default.
Donna spent 15 years as a nurse, walking beside hundreds of people in their final days. What she learned at the bedside wasn’t about money, accolades, or success — it was about love, presence, and connection. But while she was holding space for others, she neglected herself. The result? Burnout, breakdowns, and trauma that forced her to re-examine her life. Donna shares how she walked away from nursing, left Ireland with her husband and three boys, and built The Good Life Approach in Perth.
EPISODE 102
Tango IT
Mark is the co-founder of Tango IT, Western Australia’s go-to independent technology advisory for medium-sized businesses and local and state government. With decades of experience across IT leadership, consulting, and strategy, he’s known for his candid approach, deep client loyalty, and passion for brand integrity.
Mark qualified as a Chartered Accountant, walked away from it, and threw himself into the wild early days of the IBM PC boom. From there, he crossed borders, industries, and comfort zones, ending up in Perth as the co-founder of Tango, a business built on grit, honesty, and a deep respect for doing things properly (while wearing a bold suit). We talk about walking away from the safe path, building a brand that stands for something, and why “ask an expert” might be the most profitable business mantra you ever adopt.
EPISODE 101
Pink Elephant Branding & Design
Design Partner at Pink Elephant Branding & Design, Lino has worked with global companies across Australia and Asia. Known for his precision, honesty, and understated approach, he has spent four decades helping brands build identities that stand the test of time.
From fine art beginnings to becoming a trusted brand custodian, Lino shares timeless insights on why branding goes far beyond logos. You’ll discover the unspoken truths of branding, why consistency builds trust, and how behaving like a “big brand” before you are one sets the foundation for long-term success.
EPISODE 100
Design Studio Perth
Tracy is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. As host of The Real Biz Life Chronicles, she brings raw conversations that push entrepreneurs to embrace bold growth, strategic branding, and unapologetic confidence.
For 99 episodes, Tracy Fryer has been the one asking the tough questions. But for this milestone 100th episode, the mic is turned on her. From childhood side hustles in South Africa to running Design Studio Perth, Tracy shares the truth behind the entrepreneurial journey—the sacrifices, risks, friendships lost, and the nights of doubt that come with building a business.
EPISODE 99
Jim’s Group
Founder of Jim’s Group, Jim has grown a $24 side hustle into a billion-dollar empire while staying deeply hands-on. He is a passionate researcher, author, father of ten, and a leader driven by mission.
Jim opens up about why most of his ventures failed, why servant leadership is the ultimate business model, and how his fierce values and faith have shaped every decision he’s made. Despite running a billion-dollar business, Jim still answers franchisee calls personally, invests 90% of his income into epigenetics research, and refuses to compromise on caring for people first.
EPISODE 98
Yenem Engineering Services
Dave Meney is the Founder & Managing Director of Yenem Engineering Services, a structural engineering firm trusted by WA’s mining and heavy industries for over 30 years. Nicknamed the “Lean, Mean Structural Machine”, Dave has built not just a company, but a culture that prioritizes precision, resilience, and mentorship.
Dave opens up about his 30+ year journey as an entrepreneur, engineer, and mentor. From the lessons of near-failure to the breakthrough of AltConnect, his revolutionary R&D project, this is not just another highlight reel. It’s an unfiltered look at what it really takes to survive — and grow — in business.
EPISODE 97
GTE Group
Darren is a Chartered Electrical Engineer and Project Manager with extensive experience in mining, automation, and control systems. He co-founded GTE Group, where he leads with humility, vision, and a deep commitment to people and progress.
From an apprentice in a cereal factory to leading billion-dollar projects in autonomous mining, Darren has built a career defined not by titles or status, but by empathy, resilience, and humility. In this episode, he opens up about what leadership really looks like when the pressure is on, the deadlines pile up, and people are counting on you. This conversation goes deeper than business wins. It’s about the quiet strength behind leadership, the sacrifices that come with responsibility, and why remembering something as simple as a birthday can transform a team.
EPISODE 96
Podcast (Sex, Love & Money)
Rebecca Antonucci is a Somatic Master Coach, nervous system specialist, and feminine embodiment mentor who rebuilt her entire life and business from the ground up during the pandemic. With nothing but a suitcase, a laptop, and a podcast mic, Rebecca turned rock bottom into a new beginning—and today, she teaches women to do the same.
We dive into the raw, unspoken truths about trauma, shame, and why logic alone isn’t enough to heal. Rebecca shares how somatic work, nervous system regulation, and deep embodiment can shift everything from the way you run your business to the way you show up in relationships.
EPISODE 95
3D Wealth
Andreas is a Chartered Accountant and the founder of 3D Wealth, a boutique financial advisory firm based in Perth. With over a decade in financial services, he specialises in helping people build sustainable wealth through long-term strategies. Known for his calm, considered approach, Andreas combines technical expertise with deep insight into the emotional side of money.
Andreas built a life and a business from the ground up with no network and no shortcuts. Today, he helps professionals, medical specialists, and business owners make smarter financial decisions that last. This isn’t about chasing stock tips or the next hype trend. It’s about the long game—building sustainable wealth, reshaping your money mindset, and understanding the connection between personal, professional, and financial success.
EPISODE 94
SCAFFKiT
What happens when life forces you to rebuild everything — not just your business, but your identity, your mindset, and your soul?
At 29, Paratene Waikari was told he had stage 3 bowel cancer. His wife, Mary, was one week away from giving birth. That moment shifted everything — their dreams, priorities, and the foundation of their lives. What began as a small side hustle to help Para focus during chemotherapy became SCAFFKiT, a scaffolding tools and accessories company that now operates across six countries and generates seven figures. But this episode isn’t about profits or tools — it’s about the unseen scaffolding that holds a life together: love, resilience, faith, and family.
EPISODE 93
Bill is a Partner at EY with over 20 years of experience in infrastructure, strategy, and economics. A former pro triathlete, he’s known for his grounded leadership, systems thinking, and ability to align performance with purpose.
Bill did what most people only dream about — he left a secure job, packed his bike, and moved to France with nothing but a belief and a goal: to become a professional triathlete. Three years later, Bill turned pro, won races like the Mont Ventoux Triathlon, and built a life dedicated to high performance and discipline. Returning to Australia, Bill reentered the corporate world, bringing with him the mindset of an elite athlete. Today, he’s a Partner at Ernst & Young (EY), leading WA Government and Infrastructure Advisory teams and shaping some of the most significant investment and policy decisions in the country.
EPISODE 92
Kerr Capital
Michael Kerr is the founder of Kerr Capital and host of the Owner2Owner Podcast. He’s guided hundreds of business owners through successful exits — blending empathy, strategy, and real-world experience to help them leave their businesses with peace of mind and clarity about what’s next.
After more than 23 years in the field and mentoring over 700 business owners, Michael has seen firsthand what it takes to plan — and emotionally survive — one of the most transformative moments in an entrepreneur’s life: the exit. But this episode goes far beyond deals and numbers. We talk about the human side of selling a business — the burnout, the identity crisis, the fear of letting go, and the clarity that comes when you start asking, “What do I really want next?”
EPISODE 91
From parliament to Perth’s airwaves, Matt Birney’s story is anything but ordinary. In this episode, host Tracy Fryer sits down with the former WA Opposition Leader, turned serial entrepreneur and founder of Bulls N’ Bears, to unpack the mindset behind reinvention, risk, and resilience in business.
Matt’s journey spans politics, media, and entrepreneurship — and every chapter is built on bold decisions, relentless curiosity, and a love for creating impact. From launching WA’s biggest auto parts store out of a BP backroom, to becoming the first Liberal to win Kalgoorlie in over 100 years, Matt proves that the best careers are rarely linear — and always fueled by purpose.
EPISODE 90
Chaleen Botha Recruitment
What if your greatest strength in business isn’t your CV… but your courage to start again? In this inspiring episode, Tracy Fryer sits down with Chaleen Botha, founder of Chaleen Botha Recruitment, to explore how resilience, heart, and human connection are reshaping the future of hiring.
After migrating from South Africa → China → Australia, Chaleen rebuilt her life and career from the ground up. Through her recruitment agency, she’s turned personal hardship into purpose, helping job seekers find not just work—but meaningful opportunities that uplift entire communities, especially in Australia’s rural and regional areas.
EPISODE 89
Qmark Solutions
Justin is the founder of Qmark Solutions, a Perth-based consultancy bridging the gap between enterprise IT and strategic business growth. With a deep passion for communication, leadership, and systems thinking, Justin is now leading Qmark into the U.S. market.
After losing his first business to betrayal, Justin didn’t just start again; he moved countries, built from the ground up, and went all in on rebuilding not only his company but also himself. This isn’t a story about making millions. It’s about learning when to walk away, how to trust again, and why growing a business starts with growing yourself first. Justin opens up about the pressure of leadership, the realities of immigration, and the honest work of personal transformation behind the scenes of building a global tech brand.
EPISODE 88
Panorama Club
Founder of Panorama Club, Lidio Fiore is a community-builder redefining what connection means in business. Known for his humility, honesty, and quiet strength, Lidio’s story is proof that real success isn’t loud — it’s lasting.
Lidio’s story begins on the shop floor of his family’s business, where he learned everything about retail, leadership, and customer connection — not from textbooks, but from his dad, sister, and the school of real-world experience. By his early 30s, he’d helped grow the family business into a $15 million retail empire… until smartphones, online pricing wars, and COVID-19 brought it all crashing down almost overnight. But instead of quitting, Lidio did what great entrepreneurs do — he rebuilt from purpose. Through listening, questioning, and reimagining what community could mean, he created Panorama Club, a thriving hub for business owners built not on ego or hype, but on authentic connection, shared experiences, and deep conversations that fuel real growth.
EPISODE 87
Design Studio Perth
Chad Robinson is the technical hosting and backend consultant at Design Studio Perth, where he ensures websites stay fast, secure, and reliable for a growing portfolio of clients.
At 41 years old, Chad Robinson made a bold decision — to completely change careers and dive headfirst into an industry he knew nothing about. No tech background. No formal training. Just necessity, grit, and a burning need to learn how to build a website when he couldn’t afford one. That one moment of desperation turned into a life-changing decision. Today, Chad has built hundreds of websites and mentored countless entrepreneurs — proving that it’s never too late to start again. In this powerful episode, Chad shares the unfiltered truth about what it really takes to run a successful business in the digital age. He talks about the messy middle, the mindset behind reinvention, and why shortcuts are the fastest way to fail.
EPISODE 86
Carbon Ag Solutions
Brad Wisewould is the founder of Carbon Ag Solutions — a regenerative agriculture company transforming Perth’s urban waste into carbon-rich fertiliser to heal Australia’s most depleted soils.
Brad’s story is about far more than farming. It’s about courage, purpose, and the price of doing what’s right in a world that often rewards what’s easy. A former concrete trucking business owner, Brad risked everything to follow a deeper calling — one that connects the soil beneath our feet to the soul within us. Through raw honesty and lived experience, Brad reveals what it means to choose integrity over convenience, resilience over approval, and family over profit. He opens up about the emotional cost of disrupting an industry resistant to change, the hidden mental health battles in rural communities, and his mission to build a future worthy of his daughter’s generation.
EPISODE 85
Midas Mindset
Tony is the founder of Midas Mindset, helping athletes, sporting associations, and businesses turn vision into reality one goal at a time. Known for his grounded energy, authentic delivery, and practical tools, Tony helps people train their minds to serve them.
We unpack the psychology of high performance, resilience, and how to manage the inner voice that holds you back. Tony shares practical tools and mental strategies he uses with elite athletes and high-performing professionals to build focus, confidence, and productivity—even under pressure.
EPISODE 84
Cuppa.TV
Luke is the founder of Cuppa.TV, a storytelling and conversation platform on a mission to reignite real human connection. After 20+ years in media, a series of personal and professional losses forced Luke to redefine success — choosing authenticity, purpose, and impact over titles and status.
After burning out in the corporate world and losing everything during COVID, Luke didn’t just start over — he rebuilt from the rubble. Through honesty, vulnerability, and a deep commitment to human connection, he transformed pain, trauma, and failure into purpose, legacy, and lasting impact.
EPISODE 83
John Dawson is the resident advertising trainer at Seven West Media, with over two decades of experience across broadcast TV, radio, print, digital, and agency work. Holding degrees in Communications and Psychology, John blends his deep understanding of human behaviour with media expertise to mentor and empower future professionals. A former musician, nightclub manager, and national sportsman, John brings authenticity, humour, and heart to everything he does.
This conversation goes beyond media—it’s about leadership, humility, and purpose. John shares how true confidence comes not from ego, but from service, authenticity, and lifting others up. Whether you’re building a team, leading a brand, or just figuring out what kind of leader you want to be—this one will challenge and inspire you.
EPISODE 82
Jacqui Maloney Coaching
Jacqui is a speaker, communications coach, and storytelling expert who helps leaders, founders and entrepreneurs access the power of their voices so that they can share their message with unwavering confidence. From her beginnings in acting to coaching TED speakers and TV guests, her work blends performance, presence and heart.
We dive deep into the art of storytelling, the responsibility that comes with being on stage, and the often misunderstood cost of visibility.
EPISODE 81
Candy is a lawyer, leader, and lifelong learner who’s worked across some of Australia’s toughest industries. From corporate governance to fashion and law, she embodies resilience and reinvention.
From modeling runways to managing shutdown crews, from executive leadership to corporate law, Candy’s journey proves that reinvention has no age limit. She’s walked through some of the toughest industries in Australia — oil & gas, mining, Indigenous employment, construction, and governance — only to discover her true calling later in life as a lawyer at Procopio Legal.
EPISODE 80
Associated Stock Taking
Stephen Moore is the owner of Associated Stock Taking. With over 15 years of experience, he’s built a business known for its integrity, human-first leadership, and real-world solutions. Known for leading quietly yet fiercely, he has created a culture where trust is the currency and loyalty is earned
From small-town Scotland to building one of Australia's most respected inventory management firms, Stephen’s story is a deeply honest exploration of what it means to build a life and business on your own terms. He opens up about everything from being bullied as a kid to standing firm in his values as a business owner and father today.
EPISODE 79
Pragma Lawyers
Meet the man behind the scenes of some of Perth’s most impactful business and mental health initiatives. Steve is the Strategic Relationships Manager at Pragma Lawyers. He’s also a Partnerships Ambassador for Spoke to a Bloke, and has a history of building strong community connections through roles at zero2hero, Panorama Club, and more.
Passionate about mental health and youth wellbeing, Steve is the kind of leader who makes things happen quietly, and always for the right reasons.
EPISODE 78
Crooked Spire Coffee & Art House
Mike is the founder of Crooked Spire Coffee & Art House, President of the Swan Chamber of Commerce, and a former WA State Election candidate. He’s spent his life in service—first through his hands, now through his voice. He’s also a proud dad, husband, and foster parent who knows what it means to build something that matters, not just for yourself, but for others.
What really defines Mike is how deeply he cares. About his team. About his customers. About his community. Mike’s story is raw, real, and full of moments that’ll make you pause. This is leadership without the LinkedIn gloss. It’s what it looks like to keep showing up, even when no one’s watching.
EPISODE 76
John Clegg is a calm, strategic voice in an increasingly noisy business world. With deep experience in finance, government, and emerging tech, he guides leaders through transition, decision-making, and meaningful growth. Currently, John works with Remsense and serves as an advisor to several high-performing boards and leadership teams.
In this episode, we unpack the decisions that define us, how to simplify the complex, and why kindness is one of the most underestimated business strategies. From surviving shark-infested waters at just six years old to navigating high-stakes career transitions, John’s story is a rare mix of resilience, composure, and practical wisdom.
EPISODE 75
Bhani Consulting
SP is the founder of Bhani Consulting, a transformation strategist, and a lifelong learner of systems, people, and purpose. He blends technical clarity with human empathy and is always focused on impact, not ego.
SP has spent years guiding medium-sized businesses through complex digital transformations. But his approach is different: instead of obsessing over tools and technology, he focuses on mindset, leadership, and human connection. Because at the end of the day, transformation isn’t about systems—it’s about people.
EPISODE 74
Fuse Technology
Phil Aldridge is the WA Director of Fuse Technology and former founder of a multinational IT company. With over 30 years of experience in entrepreneurship and technology leadership, Phil believes that true success is always human-first.
With a career rooted in IT, cybersecurity, and human-first leadership, Phil shares how generosity, resilience, and trust became his greatest assets. His story takes us from the boardrooms of Asia to fundraising climbs up Mount Kilimanjaro, mentoring business leaders, and building systems designed to protect people—not just data.
EPISODE 73
Mike House
What happens when you’re lost in the wilderness—literally—and still have to lead yourself out? That’s the reality Mike House, facilitator, TEDx speaker, and founder of Mike House, faced and the lessons he learned now guide leaders and business owners navigating today’s chaos. He helps leaders stay calm under pressure and lead with values, story, and strategy.
Mike shares his journey from soldier to TEDx speaker, and how he discovered that calm is a choice—not a coincidence. His leadership philosophy combines values, story, and psychological safety to help teams thrive, even in the toughest environments.
EPISODE 72
Global Institute of Training and Presenting
Dr. Paula Smith is the founder of the Global Institute of Training and Presenting, a renowned leadership and communication strategist, and one of Australia’s most sought-after experts in presentation intelligence. Her mission is to help individuals and organisations “mine the gold” within themselves and their teams, empowering them to present, influence, and lead with purpose.
With over 40 years of experience, Paula has inspired thousands of leaders, professionals, and entrepreneurs to present with purpose, influence with impact, and lead with authenticity. From launching a kids’ personal development school at just 19, Paula has dedicated her life to helping others unlock their voice and leadership potential.
EPISODE 71
Autonoma
Adrian is a professional mechanical engineer with more than a decade of experience across mining, environmental testing, and laboratory design. As Managing Director of Autonoma, he’s passionate about pushing the limits of automation and robotics to create safer, smarter workplaces. Outside of work, Adrian loves chasing auroras, exploring nature, and staying active in the gym.
From oil sample testing to AI-driven robotics, Adrian’s journey proves that the future of work isn’t about replacing people—it’s about empowering them with smarter, safer, and more efficient systems.
EPISODE 70
Access Analytic
Founder of Access Analytic, Jeff has spent over 25 years helping CFOs and finance teams unlock insights with Excel & Power BI. He’s also a board member, mentor, speaker, and adventurer passionate about combining business success with global contribution.
Jeff joins host Tracy Fryer for an inspiring conversation about data, decisions, branding, and doing good in business and life. Whether you’re a CFO, entrepreneur, or creative leader, Jeff’s story will motivate you to think bigger and lead with purpose.
EPISODE 69
SEER Financial Group
Pasquale became a partner at just 23 years old and now leads SEER Financial Group’s expansion across Asia and Europe. Known for his sharp insights, grounded leadership, and legacy-driven mindset, he empowers business owners to make confident and strategic decisions that drive growth.
asquale shares his story of starting young in business, lessons from his family butchery, and the powerful mindset shifts that shaped him into a respected leader. He dives into common tax mistakes entrepreneurs make, why international growth starts with mindset over mechanics, and how leaders can reframe discomfort as the ultimate growth tool.
EPISODE 68
Procopio Legal
Marcus Procopio is a lawyer turned entrepreneur, founder of Procopio Legal, and co-founder of EquiClaim. With over 20 years of experience in law, business, and entrepreneurship, Marcus reveals the untold truths of building a career, scaling a business, and protecting what matters most.
From navigating commercial litigation and acquisitions to overcoming the challenges of family law and asset protection, Marcus shares eye-opening lessons every business owner, entrepreneur, and professional should know.
EPISODE 67
The CEO Circle
Lezly is a business strategist & founder of The CEO Circle, where she helps established female entrepreneurs scale from multi-6 to 7 figures—without being consumed by their business. With decades of experience in leadership, scaling, and team-building, she teaches women how to step into real CEO leadership while reclaiming balance.
This episode dives into the raw truth about burnout, leadership, and building businesses that don’t destroy your health, happiness, or self-worth.
EPISODE 66
Buteros
Rachel Bermoy is the founder and managing director of Buteros, a mentorship-driven company helping businesses retain knowledge and upskill their workforce through access to retired industry experts. Her work is transforming how knowledge is preserved in engineering, ensuring innovation, growth, and sustainability for decades to come.
Rachel’s story is one of vision, courage, and determination. From overcoming self-doubt to building a business that thrives without her daily involvement, she shares exactly how she transformed a career-defining challenge into a mission-driven company reshaping the future of engineering and construction.
EPISODE 65
Lynn & Brown Lawyers
Steven Brown is the Director and Co-founder of Lynn & Brown Lawyers, with over 28 years of experience. He has disrupted the legal industry by focusing on value-based pricing, innovation in service delivery, and community engagement. His leadership philosophy blends mentorship, discipline, and strategic growth—making him a true changemaker in business and law.
From his early ambitions to becoming a key innovator in the legal industry, Steven’s journey is a masterclass in challenging traditions, embracing change, and building a business rooted in values.
EPISODE 64
Paul Claessen Consulting
Success is never a straight path—and Paul Claessen’s story proves it. From running a Pizza Hut at just 17 years old to becoming the founder of Paul Claessen Consulting, Paul has lived through failures, triumphs, and countless lessons that shaped him into the leader he is today.
In this powerful conversation, Paul opens up about the highs and lows of business, the mentorship that shaped him, and how failure became his greatest teacher. Growing up in a family of educators, he was deeply influenced by his grandmothers, who instilled in him values of resilience, self-belief, and responsibility. Today, those same values guide his work as a business advisor, helping leaders navigate challenges and unlock growth.
EPISODE 63
Horizon Digital
Jason Seel is the Director of Horizon Digital, a leading software development firm helping businesses turn technology into strategic advantage. With expertise in AI, data, digital product development, and innovation, Jason combines technical knowledge with real-world leadership experience. His philosophy: take calculated risks, stay adaptable, lead with integrity.
Beyond the technology, he openly shares the emotional and mental side of entrepreneurship — the uncertainty, the pressure, and the resilience required to grow a successful company.
EPISODE 62
Calm and Connected,
Understanding children's behavior goes beyond what meets the eye. Kate Keisler, founder of Calm and Connected, illuminates the deeper reasons behind children's social, emotional, and sensory challenges.
Kate has dedicated her career to helping often misunderstood children. As an occupational therapist and founder of Calm and Connected, she equips parents and teachers with the tools they need to help children feel safe, understood, and empowered. She reveals how childhood behavior often reflects unmet needs rather than ‘naughtiness’ and offers practical strategies for effectively supporting these children.
EPISODE 61
Your Sales Co
If there’s one person whose energy is truly infectious, it’s Harriet Mellor! Founder of Your Sales Co and a one-in-a-million Sales Transformation Coach. With over 15 years of experience helping businesses achieve explosive growth, Harriet explains why sales is not just a skill but the driving force at the forefront of everything you do in business. She shares her top tips on nurturing prospects, adding value, and building authentic connections that lead to long-term success.
We also uncover where most of your leads are hiding, how to reignite them, and the simple yet powerful processes that can transform your results.
EPISODE 60
Empower with Em
Emily-Jane Sarroff is a six-figure business owner, life coach, and host of the Empower with Em podcast. Emily-Jane is transforming the way we think about personal branding by combining creative design with marketing psychology.
We uncover her unique philosophy on personal branding—emphasizing that true design is rooted in psychology, not just aesthetics. Emily-Jane explains how integrating branding with marketing psychology can help create meaningful connections that leave a lasting impact. She also dives into how aligning your personal values and life purpose can bring authenticity and power to the way you present yourself and your business.
EPISODE 59
The Natural Medicine And Nutrition Clinic
Raised in a family of medical practitioners, Ben initially chose a completely different career path, qualifying as a spray painter after a four-year apprenticeship. But at 26, everything changed. After being diagnosed with a life-threatening heart condition and undergoing open-heart surgery, Ben was forced to re-evaluate everything he thought he knew about life and health.
What followed was a 13-year deep dive into natural medicine, driven by a desire to heal from surgery damage and uncover deeper truths about wellbeing. Today, Ben works as an acupuncturist, blending personal experience with professional expertise to help others achieve balance, vitality, and long-term health.
EPISODE 58
Trade Heroes
Danielle Moran, co-founder of Trade Heroes, shares the raw and honest truth about what it really takes to work alongside your life partner while protecting both your marriage and your mission. From setting healthy boundaries to navigating tough conversations, she opens up about the lessons learned from growing a thriving business together.
We dive deep into the story behind Trade Heroes — a powerful platform created to connect trusted, high-quality tradies with homeowners and builders. Danielle’s passion for championing tradies and raising standards across the trades industry is evident in every part of this conversation. Her commitment to trust, reliability, and better client experiences is changing the game for tradies across Australia.
EPISODE 57
Purpose Advisory
Tristan Scifo is a husband, father, business coach, and financial adviser.
Tristan shares his journey of purposeful living, faith, marriage, fatherhood, and the ongoing process of learning to love more deeply — both in relationships and within himself. This episode dives into the real challenges of balancing business success with family life, staying grounded in your values, and showing up with integrity even when life feels messy.
EPISODE 56
Mentoris Group
Paul Farmer is a seasoned Business Advisor who brings decades of global experience helping leaders create sustainable success.
Paul’s journey is anything but ordinary. From working in high-pressure corporate environments with global companies like Shell and Suncor—where he led strategic planning and financial forecasting—to becoming the founder behind Mentoris Group and Momentum Masters, Paul has dedicated his career to helping business owners unlock their true potential. He shares how business architecture, strategic thinking, and strong mentorship can transform the way leaders approach growth.
EPISODE 55
Anna Hastie
Anna Hastie is a mindset coach and sound bath healer who’s helping entrepreneurial women align their energy and mindset to thrive. Anna shares her approach to building what she calls an Alchemy Mindset—a way of tuning into your intuition, trusting the universe, and showing up as your most confident, authentic self.
Anna’s story is deeply rooted in her life in Broome, where she’s spent over a decade mixing her love for the Kimberley region with her passion for helping others. Whether you’re curious about what an Alchemy Mindset looks like in practice or seeking a fresh perspective on balancing business with spirituality, this episode is packed with down-to-earth advice, spiritual insights, and actionable inspiration.
EPISODE 54
Time to Leap
Rebecca Ruiz is a Digital Consultant, Advisor, and Go-to-Market Strategist.
Rebecca shares her journey from a passion for innovation at a custom software development company to building a career helping businesses scale, thrive, and embrace sustainable growth. Learn from her expertise in business development, sales, customer success, and web app design as she reveals practical strategies you can apply today.
EPISODE 53
David Grays
Nick Gray is the Managing Director of David Grays. We explore how a family business has thrived for over 85 years in Perth, Western Australia. From gardening and agricultural solutions to pest control, turf care, and wheelie bin services, David Grays has cemented its reputation as a trusted leader across multiple industries.
Nick shares his journey growing up in Mosman Park, Perth, pursuing degrees in Business and Property, and stepping into leadership at David Grays. He opens up about the challenges of managing a legacy business, expanding into new markets, and his vision for the future.
EPISODE 52
John Denton
Business strategist and entrepreneur, John Denton, explores what it really takes to build a business that’s not just successful—but sellable.
With a career that spans across Europe and Australia, John Denton shares powerful insights from decades of experience in sales, management, leadership training, and business brokering. Having helped countless entrepreneurs prepare their companies for sale, John explains why every business should always be “ready for sale” and how owners can maximize value when it’s time to exit.
EPISODE 51
GTE Group
Ashley is a Chartered Electrical Engineer with extensive experience across the mining and rail industries, having worked on projects in Africa, Europe, and Asia. His journey is filled with powerful lessons about resilience, growth, and navigating life’s unexpected challenges.
Ash opens up about the realities of balancing academic pressure while navigating major life changes—including becoming a single father at just 27 years old. Through determination, learning, and self-reflection, he found ways to move forward and build a meaningful life and career.
EPISODE 50
KLeadership Alchemy
What can the battlefield teach us about leadership, resilience, and purpose in business? Nigel Tye is a former RAF medic with 25 years of service. We uncover the lessons learned from operating in high-pressure, life-or-death situations—and how those lessons translate into the world of business and leadership.
Nigel shares his extraordinary journey from serving in intense military environments, including his role during the London 2012 Olympics, to navigating the challenges of life after service. He opens up about the sacrifices, the impact on his family, and how his experiences shaped his mindset around discipline, adaptability, and leading under pressure.
EPISODE 49
Peak Consultancy
With over 25 years of experience, John has built Peak Consultancy into a respected organization, working with both church and business leaders across Australia and internationally. His expertise spans coaching, mentoring, consulting, and leadership development—helping individuals and organizations unlock their full potential.
John shares how trusting your instincts, building faith in your abilities, and developing a strong strategic approach can completely reshape the way you lead. This conversation is packed with real-world insights on making bold decisions, leading with conviction, and creating meaningful impact.
EPISODE 48
Adapt
Gabe is the co-founder of Adapt, where he helps businesses build scalable systems, strong cultures, and long-term resilience.
Gabe breaks down what it truly means to live by your values and how they influence everything—from how you show up daily to how you lead others and make decisions in your business. If you’ve ever felt stuck, unclear, or overwhelmed about your next move, this episode will help you reset your focus and define a vision that actually excites you.
EPISODE 47
Tall Poppies
Kim Lancer is the Founder of Tall Poppies, a leadership development firm specializing in executive coaching, development programs, and keynote speaking. With over 20 years of global experience, she has worked with top organizations including Goldman Sachs, Microsoft, Deloitte USA, and the WA Police Force, helping leaders elevate performance through mindset, behavior, and purpose-driven leadership.
We dive deep into what it really takes to lead without limits, build unshakable confidence, and show up with purpose in both business and life. Kim shares powerful insights on preparing for keynote speaking, including the one question that can instantly calm your nerves before stepping on stage — a game-changer for anyone in leadership or public speaking.
EPISODE 46
David Knoff
With over 15+ years of experience across diplomacy, conflict zones, and remote expeditions, David Knoff has built a career on resilience and leadership. From working with Australia’s Department of Foreign Affairs to contributing to global security missions and leading Antarctic expeditions, his journey is nothing short of extraordinary.
From commanding troops in the Solomon Islands, to navigating high-pressure diplomacy in Islamabad, and enduring a shocking 537 days of isolation in Antarctica, David’s story is a masterclass in leadership under pressure.
EPISODE 45
Dr Katherine lscoe
Dr Katherine Iscoe is a motivational speaker, former tech CEO, board member, author, and summa cum laude graduate.
She reveals the hidden struggles behind success, achievement, and leadership. From self-criticism and depression to the pressure of external validation, Dr Katherine opens up about the reality behind high achievement — and why so many leaders are silently struggling behind their “success masks.” She shares why people-pleasing is holding leaders back, and how shifting from validation-seeking to true self-respect is the key to fearless leadership, confidence, and long-term success.
EPISODE 44
Kilian Fit
From selling cars to landing on the cover of Men’s Health Magazine, Roché’s journey is nothing short of extraordinary. In this episode, he opens up about the real truth behind success in the fitness and modelling industry—sharing both the highs of international modelling and the intense pressure of maintaining the “perfect” image.
Roché is more than just a model—he’s an online coach, entrepreneur, actor, and content creator who is passionate about helping others transform their lives. Through his brand Kilian Fit, he has helped hundreds regain confidence and take control of their health.
EPISODE 43
Louise M Shoes
Louise Matson is a former flight attendant who transformed years of discomfort from wearing the wrong shoes into a powerful business idea that is now changing the way professional women think about footwear.
Her journey takes us from life in the skies to a life-changing trip to Italy—where she discovered world-class shoemakers producing footwear for some of the biggest luxury fashion houses in the world. Today, Louise M Shoes are crafted in the same premium factories, combining high-end craftsmanship with all-day comfort designed for modern working women.
EPISODE 42
Speaking Through Life
What happens when you walk away from a stable career to follow your true calling? Adrian Fuller shares his inspiring journey from a successful financial adviser to launching his passion-driven initiative, Speaking Through Life.
As an immigrant from South Africa with Aboriginal heritage, Adrian opens up about how his background shaped his mindset, values, and purpose. From working with Goldman Sachs in London to spending over 21 years in wealth management, Adrian reveals what it really takes to step outside your comfort zone and embrace meaningful change.
EPISODE 41
Leap Consulting
Zaun Bhana is the Managing Director and co-owner of Leap Consulting, an award-winning IT consulting firm serving small and medium-sized organizations for over 20 years.
Zaun Bhana shares a raw and thought-provoking perspective on what it truly means to be a business owner. Too often, entrepreneurs get caught up in the grind—putting business above everything else. But Zaun challenges that mindset, reminding us of a simple truth: at the end of the day, it’s people—not businesses—who matter most.
EPISODE 40
Flair By Ryah
Ryah Eastman is a Transformational Stylist and Image Development Coach, and the Founder & Director of Flair by Ryah. For over a decade, she has empowered women to step into their brilliance with clarity, confidence, and joy through her signature StyleID process. Her mission is simple but powerful: help women express their authentic selves and create a life they truly desire.
Ryah shares how embracing your authentic style isn’t about chasing trends—it’s about aligning your outer appearance with your inner self. When you dress with intention and confidence, you don’t just change how you look—you change how you show up in every area of your life.
EPISODE 39
In this special Father’s Day episode, Tracy Fryer sits down with her dad, Warren Coustas, for a heartfelt and honest conversation about what it truly means to be a father.
Warren shares his top fatherhood lessons, from building strong family values to raising confident, independent children. He dives into the importance of letting kids choose their own paths, while still providing the guidance and support they need to thrive. With a mix of humour, wisdom, and authenticity, Warren reflects on how balancing life and family has influenced his journey as a dad.
EPISODE 38
Armed For Life
Adam Przytula is an internationally recognised speaker, founder and Director of Armed For Life, and author of “The Road to Resilience” published by Wiley Publishing. Since launching Armed For Life in 2012, Adam and his team have worked with over 500 schools across Australia and internationally, delivering powerful resilience and wellbeing programs to students, workplaces, and communities.
Adam opens up about the severe bullying and isolation he experienced throughout high school, the mental health battles that followed, and the heartbreaking moments where he felt completely alone. With incredible honesty, he shares how those darkest experiences ultimately became the driving force behind creating Armed For Life — an organisation dedicated to empowering people with the tools, support, and resilience they need to overcome life’s challenges.
EPISODE 37
Scott Shorter
Scott Shorter is a recognised SEO industry leader who has spoken for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders Association, and Edith Cowan University. His agency consistently ranks at the top of Google for competitive keywords like “SEO Perth” and “Best SEO Perth.”
With over 20 years of SEO experience, Scott shares practical insights, proven tactics, and behind-the-scenes knowledge gained from helping major brands like Wilson Security, HealthEngine, and Tyre Sales achieve massive online visibility. From understanding Google’s algorithms to creating a long-term SEO strategy that actually converts, this conversation is packed with value for entrepreneurs, marketers, and business owners alike.
EPISODE 36
AIMI
First Nations entrepreneur and innovation leader, Kent Matla, shares his deeply personal journey of discovering he was adopted and how reconnecting with his Indigenous heritage transformed both his life and professional path. Through honest storytelling and decades of corporate advisory experience, Kent reveals how embracing diverse perspectives can spark groundbreaking innovation and create meaningful impact in business and community.
With more than 25 years of experience across investment, innovation management, and business advisory, Kent brings incredible insights into leadership, entrepreneurship, and the future of innovation in Australia.
EPISODE 35
She Codes Australia
Kate Kirwin, WA’s 2024 Young Australian of the Year, discusses her mission of creating more opportunities for women in tech and empowering the next generation of female leaders in coding and innovation.
Kate shares the incredible journey behind She Codes Australia, the challenges women still face in the tech industry, and how mentorship, confidence, and community can transform careers. From regional Western Australia to impacting over 7,000 women nationwide, Kate’s story is filled with passion, resilience, and purpose.
EPISODE 34
Kommunity Brew
From discovering kombucha at a small bar in Hawaii to becoming a finalist on Channel 9’s Food Stars Australia with Gordon Ramsay, Mason Bagios has built an inspiring entrepreneurial journey driven by curiosity, community, and bold business decisions.
Mason shares the behind-the-scenes reality of building a fast-growing FMCG business, leading a successful crowd-funded capital raise, navigating strategic acquisitions, and staying authentic while scaling a wellness-focused brand. He also opens up about his experience competing on Food Stars Australia and how the show reignited his passion for thinking bigger and taking bold risks.
EPISODE 33
Design Studio Perth
In celebration of Design Studio Perth’s 4th birthday and 6 months of The Real Biz Life Chronicles, Tracy steps in as the guest on her own podcast for a powerful reflection episode.
In this conversation, she shares the real journey behind building a successful creative agency, the lessons learned along the way, the challenges overcome, and the milestones achieved. From branding breakthroughs to business mindset shifts, this episode dives deep into what it truly takes to grow a standout business in a competitive industry.
EPISODE 32
PM Collective
Ashleigh Goodchild is a seasoned real estate professional with over 23 years of industry experience. We explore how she built a powerful personal brand in a competitive industry by staying authentic and consistent.
Ashleigh shares her unique approach to decision-making, where she carefully evaluates the best and worst possible outcomes before taking action. Her practical mindset offers real-world strategies you can apply immediately in both business and life. She opens up about how she balances the demands of family life while successfully running a thriving real estate business. Her journey is a true example of discipline, structure, and determination in action.
EPISODE 31
Tracy Fryer speaks with Tarryn Williams, Women’s Mindset Coach, about how women can move from burnout, overwhelm, and emotional exhaustion into clarity, calm, and confidence.
Tarryn shares practical and deeply human strategies to help women transform their inner world through self-awareness, emotional regulation, belief systems, and values alignment. This conversation goes beyond motivation—it’s about real tools that create real change in how you show up in business, relationships, and life.
EPISODE 30
núaTECH
Eric began his agricultural career on his family's cattle farm, Nindi Pty Ltd. After studying economics at university, he launched Chewy Mooey in 2014, sold the business in 2019, and later reacquired it in 2022 with plans for a fresh relaunch. Following his parents' retirement, Eric and his wife took over the family farm, restructured operations, and established Nork. In 2024, he founded núaTECH to further develop and export innovative agricultural technologies to global markets.
Eric shares how the values he learned on his family's farm laid the foundation for his entrepreneurial success and how those principles continue to drive his vision for a more sustainable future.
EPISODE 29
Design Studi Perth
Quentin is one of the talented Web Designers at Design Studio Perth, specializing in conversion-driven websites that help businesses maximize their marketing investment. By creating highly efficient user experiences and strategic website designs, Quentin helps businesses generate more leads, increase conversions, and achieve a greater return on their marketing budgets.
Tracy sits down with Quentin for an engaging conversation that blends culture, creativity, entrepreneurship, and digital strategy. Together, they reminisce about their South African roots, discuss the vibrant African spirit that has shaped their creative journeys, and explore what it takes to build a website that not only looks great but also delivers real business results.
EPISODE 28
Career Life Transitions
Peter James is a highly experienced coach, leadership consultant, change management specialist, and community leader.
Peter shares his personal journey of overcoming challenges and transforming obstacles into opportunities for growth and success. We explore the importance of mindset, resilience, and deep thinking, and how these powerful tools can help us navigate setbacks, build confidence, and achieve meaningful results in both our personal and professional lives. Peter offers valuable insights into leadership, career transitions, coaching, team development, and the importance of investing in people to improve business performance.
EPISODE 27
Destiny Rescue
With more than 25 years of experience in social impact, including two decades as a political journalist across Southeast Asia and leadership roles in corporate affairs, Julia made the courageous decision to leave the corporate world and join Destiny Rescue. Today, she works to inspire businesses and individuals to create meaningful global change by supporting efforts to end child exploitation.
Julia shares eye-opening stories from the front lines, revealing the heartbreaking realities faced by vulnerable children around the world and the life-changing impact of rescue, rehabilitation, and long-term support. Her dedication to restoring freedom and hope shines through as she discusses the urgent need for collective action in combating human trafficking.
EPISODE 26
Quickpack 3PL
Sophie shares her remarkable journey of stepping into her family's business, taking the reins as Managing Director, and successfully guiding the company into a new era of growth and innovation. From overcoming challenges to embracing opportunities, Sophie reveals the realities of leading a thriving business while staying committed to her team and customers.
Since becoming Managing Director of Quickmail in 2018, Sophie has transformed the business, expanding its eCommerce fulfilment, warehousing, mailing, and distribution capabilities to meet the changing needs of modern businesses. Today, Quickmail serves more than 200 clients and has grown into a successful seven-figure company.
EPISODE 25
Design Studio Perth
In this episode of The Real Biz Life Chronicles, Tracy Fryer sits down with Chelsea Watson and Sian Lindeque from Design Studio Perth to explore the power of brand messaging and why clear communication is essential for business success.
Chelsea and Sian share their expertise on creating a strong brand voice, understanding your ideal client, and developing messaging that resonates with the right audience. They discuss how consistency in tone, style, and communication across all platforms helps businesses build trust, recognition, and lasting connections with customers.
EPISODE 24
Glide Agency
Es Chandra is the Founder and Managing Director of Glide Agency. We explore his inspiring journey from arriving in Perth with nothing more than a suitcase to leading one of Australia's most respected independent digital marketing agencies.
Inspired by his mother's entrepreneurial spirit, Es shares how resilience, hard work, and a commitment to continuous growth shaped his path to success. With over 16 years of experience growing Glide Agency into a seven-figure business, Es reveals the leadership principles, business strategies, and mindset shifts that have helped startups and established brands scale through digital advertising.
EPISODE 23
Complete Approvals
Kosoula Chase is the Founder & CEO of Complete Approvals. We discuss how she transformed her life by overcoming limiting beliefs, building resilience, and believing that "Impossible" truly means I'm Possible.
Starting her business in 2016 while working four days a week in a corporate role, Kosoula spent countless nights working after putting her children to bed. After two years of dedication, she took the leap, left her corporate career, and built a successful business that helps homeowners and builders navigate the approvals process with confidence.
EPISODE 22
OurCFO
Can meditation and breathwork really transform the way you lead your business? Greg Smargiassi is the founder of OurCFO. We explore how meditation and breathwork have become the most impactful tools in his entrepreneurial journey.
fter spending over 15 years in the accounting and finance industry, Greg realized there had to be a better way to serve business owners. He pioneered a fresh approach by creating an external CFO service that helps privately owned businesses achieve greater financial clarity and long-term success.
EPISODE 21
In celebration of Mother’s Day, Tracy Fryer sits down with a very special guest—her mum, Debbie Coustas—for an honest and heartfelt conversation about the journey of motherhood.
In this inspiring episode, Debbie shares the joys, challenges, and life lessons that have shaped her experience as a mother. From celebrating her children's achievements to supporting them through life's toughest moments, she offers timeless wisdom on love, resilience, family values, and the importance of staying connected to your heritage.
EPISODE 20
Strategic HR Australia
Vicki Main is an award-winning lecturer, business coach, entrepreneur, and leadership expert. We explore what it truly means to invest in yourself and create a career you genuinely love.
With over 20 years of experience across corporate leadership, education, training, and coaching in the UK and Australia, Vicki has empowered more than 2,500 entrepreneurs to unlock their potential and grow successful businesses. Vicki shares how following her passion has shaped her career, why overcoming limiting beliefs is the key to personal and professional growth, and how developing the right mindset can help you thrive on your own terms.
EPISODE 19
Design Studio Perth
Ryan specializes in designing modern, responsive WordPress websites that align with each brand's identity while delivering outstanding performance across all devices. When he's not creating websites, you'll find him playing hockey or reading about the latest digital trends.
Ryan shares practical strategies for building a website that not only looks great but also performs—helping you increase conversions, improve user experience, and get found online. Whether you're a business owner, entrepreneur, or marketer, this episode is packed with actionable insights to help you make the most of your online presence.
EPISODE 18
With over 20 years of experience in IT and cyber security, Caitriona shares practical strategies for improving cyber-safe behaviours, protecting businesses from online threats, and creating a strong culture of cyber security. She also discusses her entrepreneurial journey and why cyber skills are essential for everyone—both at work and at home.
We explore the human side of cyber security, why cyber awareness matters more than ever, and how intuition can help leaders navigate complex business challenges.
EPISODE 17
The Downtime Assassin
After more than a decade in business, Cam made the bold decision to completely rebrand his company around his passion for helping construction businesses solve IT challenges. The result? His sales doubled.
With more than 20 years of experience in the IT industry, Cam has helped construction companies across Australia reduce downtime, improve workflows, and build smarter technology strategies that support business growth. In this conversation, Cam shares how finding the right niche changed everything, why adapting to customer needs is essential for long-term success, and how technology can become a powerful investment instead of just another business expense.
EPISODE 16
Social Happiness
What separates successful brands from those that struggle to stand out? With plenty of humor and practical advice, Tamsin explains the relationship between marketing and branding, the common mistakes business owners make, and how to create a marketing strategy that delivers real results.
Tamsin Haley founded Social Happiness in 2018 and has helped countless businesses eliminate marketing confusion through strategic planning. She is also the author of Don't Be a Twatwaffle: 15 Marketing Mistakes You Can Avoid, founder of Angel of Rock Productions and Human Energy, and Runner-Up in the 2023 Women's Business Awards.
EPISODE 15
Sarah Rusbatch
For years, society has told us that alcohol is the reward for a hard day's work, the answer to stress, and the centerpiece of celebration. But what if letting go of alcohol could unlock better health, improved sleep, greater confidence, and a happier, more fulfilling life?
In this episode, Sarah opens up about her personal journey to living alcohol-free, the inspiration behind her book Beyond Booze, the hidden effects alcohol has on mental and physical health, why self-love is more powerful than willpower, practical steps to create a healthier, alcohol-free lifestyle, and how changing your relationship with alcohol can transform your mindset.
EPISODE 14
Live Long Digital
In this inspiring episode of The Real Biz Life Chronicles, Tracy Fryer sits down with Prosper Taruvinga, Founder of Live Long Digital, to explore a remarkable story of resilience, mentorship, and purpose. Growing up in Zimbabwe during a difficult economic period, Prosper struggled to see opportunities beyond his surroundings.
. At just 13 years old, an Australian teacher sparked a belief that there was more to life. Before leaving Zimbabwe, she shared one simple invitation: "If you're ever in Australia, come for a cuppa." Those words became the motivation that shaped Prosper's future. Years later, they led him on an extraordinary journey to Australia and ultimately to building one of Melbourne's successful digital marketing agencies.
EPISODE 13
Life at Work
What role does Human Resources (HR) play in building a successful business? Whether you're launching a startup, leading a growing company, or managing an established organization, HR is one of the most powerful drivers of business growth, employee engagement, and long-term success.
Lois Andrijich, an experienced HR executive with over 15 years of leadership across government, manufacturing, aged care, disability services, home care, retirement living, and not-for-profit organizations. Lois shares practical insights on creating positive workplace cultures, developing high-performing teams, navigating HR challenges, and helping businesses unlock the full potential of their employees.
EPISODE 12
The Nourish Culture
What happens when becoming a mother makes you feel like you’ve lost a part of yourself? After experiencing post-natal depression and struggling with the loss of her identity after having children, Aura found a powerful path back to herself through fitness and physical activity.
Aura shares how exercise became more than just fitness — it became a tool for overcoming obstacles, building resilience, and reconnecting with who she truly is. She is also the founder of The Nourish Culture and has completed an Ironman, with training currently underway for her second!
EPISODE 11
SLW Transport
What happens when you stop trying to control the journey and start trusting the path God has laid out for you? Leanne shares her inspiring personal story—from becoming a mum at a young age and marrying the love of her life, Shane, to moving from New Zealand to Perth and building a successful business with her husband.
Together, they explore what it means to live with purpose, trust God’s plan, overcome life’s challenges, and remain grateful for the people and opportunities along the way. Leanne and Shane’s journey has also been recognised through their 2023 Swan Businessperson of the Year award, reflecting their impact within the local business community.
EPISODE 10
Savvy Creations
Sandra Tricoli, Director of Savvy Creations PR, has built a wealth of knowledge and experience helping businesses strengthen their online presence, communicate their brand effectively, and connect with their idealaudience.
In this conversation, Sandra shares practical social media strategies, branding insights, and PR tips that business owners can use to elevate their online presence. Whether you're already active on social media or just getting started, this episode is packed with valuable advice to help you use social media with more purpose and confidence.
EPISODE 9
Team Leader the Agency
Feeling overwhelmed as a new parent while running a business? In this honest and inspiring conversation, Tracy Fryer sits down with Josh Leader to talk about the realities of fatherhood, personal growth, gratitude, business, and building meaningful relationships.
Josh has helped hundreds of families navigate the emotional process of selling their home or assets. For him, real estate is about much more than property—it’s about trust, communication, relationships, and making a positive impact. Having grown up in the real estate industry, Josh understands that skills like selling, marketing, and negotiating can be learned. But he believes the right attitude is what truly elevates you as both a person and a professional.
EPISODE 8
Transitainer WA
What does it really take to build a successful business while staying true to your values, family, and personal wellbeing? Tracy Fryer sits down with Kelly Crossley, a powerhouse business owner, industry leader, and fully licensed customs broker, to explore the journey behind her success in the freight forwarding industry.
Kelly shares her experiences leading Transitainer WA through one of the most challenging periods in the industry, including the global pandemic. From customer service and negotiation to operations management and leadership, Kelly explains how staying focused on her values and delivering exceptional outcomes for clients helped drive remarkable business growth.
EPISODE 7
Design Studio Perth
What does it really take to build a brand that stands out, connects with the right audience, and creates lasting business impact? In this episode, we go behind the scenes of branding and design with Rudi Smit, Head Graphic Designer at Design Studio Perth.
Rudi shares his expert insights into the world of branding, graphic design, visual identity, print, digital, and UX design—and explains why great design is so much more than simply making something look good. We explore how strategic branding and thoughtful design can help businesses create a memorable identity, connect with their ideal clients, and support long-term growth and profitability.
EPISODE 6
Quest Legal
What happens when your brand becomes one of your most valuable business assets—but you haven't legally protected it? In this episode, we explore the often-overlooked world of trademarks and intellectual property and why they are essential for protecting your brand identity and supporting long-term business success.
Juan Perez is the Founder and Principal Lawyer of Quest Legal, and brings more than 24 years of experience in law, business, banking, and finance. Juan shares practical insights into trademarks, intellectual property, brand protection, and the legal considerations every business owner should understand.
EPISODE 5
WA Leaders
Join us as Rupen shares invaluable insights from his entrepreneurial journey - which started at the age of 14, making fish tanks! Discover the secrets to creating a powerful network of like-minded people. Get ready to unleash your inner visionary and transform your entrepreneurial mindset.
Rupen is a Strategic and commercially minded business professional having been CFO on the board of British Airways, decided to unleash the entrepreneur in him and started numerous businesses on landing in Australia. He founded, built, and sold the CFO Centre and now focused on helping other business owners and leaders reach their peak through the WA Leaders platform.
EPISODE 4
The Search Republic
Sonja Pototzki-Raymond MSc is a CEO, Google Search Expert and Keynote Speaker. A force to be reckoned with, in 2018, Sonja founded The Search Republic (formerly known as The Marketing Republiq), and within 5 years, has generated over $500 million in sales for her clients.
With 18 years of global marketing and advertising experience, including working for many high-profile international brands - Guinness, Jameson, Nestle, L'Oreal, Special K and Benefit Cosmetics, to name a few, Sonja is renowned for accelerating growth and transforming businesses using ethical, effective, and sustainable Google Search strategies.
EPISODE 3
Mygene
Paloma Hatami is a leader and entrepreneur in genomics, nutrition, lifestyle interventions, and veterinary science. Her background in commerce and law, specifically intellectual property, contributed to her work in biotechnology. A vegan and philanthropist, Paloma led Mygene's development of the "Wheel," translating genetic data into health insights.
An accomplished runner and CrossFit practitioner, Paloma's commitment to physical fitness reflects her belief in the integration of genetics, nutrition, and lifestyle in health. Under her direction, the Mycare line was created, adhering to strict standards of efficacy, organic sourcing, and absence of excipients.
EPISODE 2
Carbon Group
Michelle is a Chartered Accountant, Chartered Tax Advisor, Finance Expert and Small Business Whisperer. Her role is to help small business clients navigate the one side of business they normally struggle with - the finances and tax.
Her superpower is to break small business concepts down in a way that is easy to understand, implement and makes you feel in control of your business. Furthermore, she is also Channel 9's Finance Expert appearing on the 5pm news weekly and has been dubbed " Michelle Money Maynard" by Mix 94.5 when she talks all things money with their audience.
EPISODE 1
Paul Claessen Consulting
Paul Claessen is a proven entrepreneur, discerning investor, and seasoned advisor specialising in small and medium-sized businesses. He has a background running high growth businesses; having founded and built two successful companies and managed the turnaround of a listed technology business.
Armed with this knowledge, Paul now equips ambitious entrepreneurs and business owners with the principles, practices and processes needed to succeed. His mission to ensure the success of his clients is captured in his mission to Get Your Win.
